Podcasts and Webinars
From the 1st September we will be publishing an audio podcast each work day containing interviews with prominent and influential leaders in the world of road safety. During the week of action itself we will be broadcasting five special webinars focusing on the very best practice in developing, implementing and promoting a local vision zero road safety strategy that aligns with the Safe System featuring thought leaders and experts in a wide range of disciplines, including examples of good practice and advice on how to develop and improve your own strategy.
Daily broadcast streamed online
The highlights of each day will be a professionally edited and produced 30+ minute video review programme. The programme will be broadcast each evening, featuring activities and interviews from the road trip along with additional reports and footage submitted from partners in other areas in the country that the road trips weren’t able to visit. Each programme will be streamed live on YouTube, Twitter and Facebook, and embedded on the website for those who wish to watch on demand. These videos will also be made available for partners to personalise and embed in their own websites.
Throughout the day, progress reports featuring projects, partners and guests will be posted each day on the Project EDWARD social media channels to promote the evening broadcast.
In 2021, Project EDWARD posts achieved over 60 million impressions in the feeds of over 9 million social media users.
Campaign media packs will be produced for all partners and projects with hints and tips for making the most of your involvement in the 2022 campaign and engaging local news media. The Project EDWARD team will also be coordinating extensive PR activity at a national level.
PR activities during the 2021 week of action resulted in over 150 online news articles on national and regional websites, plus regional TV coverage on both BBC and ITV.