2021 Theme: ‘Fit for the Road’

Key Dates

Fri 4th June
New website goes live, 100-day countdown begins
‘Fit for the Road’ Podcast launches with fortnightly episodes until December

Weds 8th Sep
Week of Action launch event in Westminster (MP to sponsor)

13th-17th Sep
Week of Action
Rail Industry ‘Road Safety Week’ with RSSB

20th Sep-3rd Dec
Post event round up, review and follow-up

Stakeholder Launch 11/03/21

Sponsorship Opportunities

Download the briefing document


Project EDWARD 2020 Sponsors include:


Platinum Sponsor

Westcotec has supported Project EDWARD for the past four years. We see Project EDWARD as one of the most dynamic and accessible road safety initiatives, and we are excited to have increased our level of support for 2021.

We have committed to a long-term involvement with Project EDWARD because its format fits into our own ethos of driver education and our ultimate goal of reducing and preventing death and serious injury on our roads.

Chris Spinks
Managing Director

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GEM Motoring Assist

Gold Sponsor

GEM was the very first sponsor of Project EDWARD when it launched in 2016. We continue to support it because we love the approach shown by members of the Project EDWARD team. They bring road safety messages to life with such energy and purpose – no wonder the reach they achieve and the results they record are consistently excellent!

We are excited to be playing our part in this year’s Project EDWARD. We believe there is plenty of opportunity for further growth and development – and we hope you will count us in as a partner for the future.

Neil Worth
Chief Executive

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Gold Sponsor

D.tec has been involved with and supported Project EDWARD since inception as it fully aligns with the whole ethos of our efforts with the police across England, Wales and Scotland, and our many and varying workplace partners.

That ethos of making the roads safer and reducing fatalities and serious injuries by policy, education, deterrent and finally detection.

We were impressed by Project Edward in 2020 and are truly excited to see what the team brings for 2021.

Ean Lewin
Managing Director

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Silver Sponsor

DriveTech has supported Project EDWARD for the last three years. As a business focussed on road and driver safety improvement, this campaign, its actions, and objectives are so important and relevant to us. We work with Police Forces in the UK (delivering driver offender retraining programmes) as well as hundreds of commercial organisations who put a strong emphasis on managing driver risk and working to improve their safety profile.

We are delighted to be involved and want to support this programme in helping to reduce road deaths and serious injuries.

Charlie Norman
Managing Director

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