An important change for Project EDWARD

An important change for Project EDWARD

Members of the Project EDWARD team have decided to drop their 2024 week of action in favour of a strategically-planned annual programme of activity. This will involve members of the EDWARD team working with key partners to agree a year-round schedule of live events, symposiums, webinars, discussions, podcast episodes and online activity that best support the Safe System and continue to promote everyone’s role within it.

James Luckhurst of Project EDWARD comments: “We have long wanted EDWARD’s actions to resonate year round, rather than condensing so much good practice into one short week. So we are effectively bringing forward a plan that had always been there.

A brand new plan, aligned with the broader road safety calendar, will be published at the end of February to cover the period April 2024 to March 2025. We are in the process of explaining our decision to partners, after which we will share details of the 2024-25 programme.

Each event included in the programme will have its own detailed plan, in which the EDWARD team will collaborate closely with organisers to focus on:
• themes, topics and content relevant for specific audiences
• proactive communications
• specific outputs and deliverables
• professional video and audio podcast production and distribution
• effective post-event evaluation

Supporting this will be innovative monthly communication focusing on developments in the Safe System and the principles of Vision Zero.

James Luckhurst concludes:“We are excited to be taking this step. It might have come a bit earlier than we were expecting, but we believe it to be the best way Project EDWARD can support efforts across the country to reduce death and serious injury on our roads and to deliver on the principles of the Safe System.”

The Project EDWARD podcast will continue throughout 2024, featuring key people and their role in the Safe System. The episodes will also support the 2024 theme relating to the value of data. 

We continue to work hard on presenting content that’s sparkling and compelling – as well as on growing the audience, which we believe should primarily be those with a professional interest in road safety, transport planning, sustainability, active travel, future mobility, etc.

We are also keen to catch up with some of the kind folk who laid on brilliant events last year and who may be willing to provide an update.

You can assist on both counts, so please feel free to put yourself/colleagues/contacts forward as participants, and to share any ideas and do please subscribe and share when we get started.

Listen on your favourite podcast platform

Apple Podcast
Spotify Podcast
Google Podcast
Amazon Podcast

Project EDWARD 2023 Review – Find out what the team and our many partners achieved this year

Project EDWARD 2023 saw us embark on a collaborative mission towards safer mobility. The theme revolved around the core principle that safety on our roads is the responsibility of each and every individual. Our goal was to create an environment where everyone understands their role in promoting safety, and where we actively contribute to reducing road collisions and fatalities.

Our sincere gratitude goes to our sponsors, whose unwavering support has made this year’s activity possible. We are especially proud to have National Highways as our headline sponsor. Their strong commitment to safety aligns perfectly with our mission. National Highways recognises the value that Project EDWARD brings to improving the road network and promoting safer driving.

This report serves not only to present the outcomes and achievements of our 2023 activities but also to establish a long-term vision that will guide Project EDWARD’s hands-on approach to road safety engagement in years to come. Guided by the Safe System and assisted by an expanding network of friends, supporters and sponsors, we believe there are significant opportunities as we collaborate with partners to reduce the number of lives lost in road traffic collisions.

Thank you all for your continued support.

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