Members of the Project EDWARD team have decided to drop their 2024 week of action in favour of a strategically-planned annual programme of activity. This will involve members of the EDWARD team working with key partners to agree a year-round schedule of live events, symposiums, webinars, discussions, podcast episodes and online activity that best support the Safe System and continue to promote everyone’s role within it.
James Luckhurst of Project EDWARD comments: “We have long wanted EDWARD’s actions to resonate year round, rather than condensing so much good practice into one short week. So we are effectively bringing forward a plan that had always been there.
“A brand new plan, aligned with the broader road safety calendar, will be published at the end of February to cover the period April 2024 to March 2025. We are in the process of explaining our decision to partners, after which we will share details of the 2024-25 programme.
Each event included in the programme will have its own detailed plan, in which the EDWARD team will collaborate closely with organisers to focus on:
• themes, topics and content relevant for specific audiences
• proactive communications
• specific outputs and deliverables
• professional video and audio podcast production and distribution
• effective post-event evaluation
Supporting this will be innovative monthly communication focusing on developments in the Safe System and the principles of Vision Zero.
James Luckhurst concludes:“We are excited to be taking this step. It might have come a bit earlier than we were expecting, but we believe it to be the best way Project EDWARD can support efforts across the country to reduce death and serious injury on our roads and to deliver on the principles of the Safe System.”