The UK’s biggest platform for showcasing
best practice in road safety

PMIRSA

Project EDWARD, first run in 2016, was awarded a coveted Prince Michael International Road Safety Award in 2018.

Prince Michael

“Project EDWARD continues to raise the profile of road safety, in particular the Safe System. Coming together in this way to highlight new road safety measures is innovative. I wish the team well for the week of action here in the UK. It will be a significant example of what can be done to reduce risks for road users over the world.”

HRH Prince Michael of Kent KCVO

Baroness Vere

“I am delighted to support this brilliant initiative to promote safety on our roads. While we know that the UK has some of the safest roads in the world, each life cut short on them is a tragedy and many deaths are sadly preventable. As we come out of the pandemic, we have an opportunity to redouble our efforts and I will continue to do everything I can to make our roads safer for everyone.”

Baroness Vere of Norbiton, Parliamentary Under-Secretary of State, Department for Transport

CC Jo Shiner

“I am fully supportive of Project EDWARD and National Safe Speeds Day. I welcome the efforts by members of the Project EDWARD team to highlight the benefits for all road users of understanding and choosing speeds that are legal and safe because we know lower speeds mean fewer road deaths.”

Chief Constable Jo Shiner, NPCC roads policing portfolio holder

Project EDWARD (Every Day Without A Road Death) is the biggest platform for showcasing good practice in road safety in the UK. Managed by Projects Zero, it is backed by government, the emergency services, highways agencies, road safety organisations and British businesses. It promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

In 2021, during a week of action that saw us cover over 3,000 miles, we reached almost 9 million twitter users with over 60 million messages promoting the ‘fit to drive’ campaign. Additionally, there were over 150 articles in online news publications – we were even picked up on BBC and ITV regional TV.

This year will be our biggest yet. During the 2022 week of action, we will be sharing good practice from around the four nations of the UK to inspire everyone to learn from what has been shown to work.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:

» Safe Vehicles
» Safe Road Use
» Safe Speed
» Safe Roads and Roadsides
» Post Crash Care

The theme for 2022 is Changing Minds, Changing Behaviour.

Key Safe System Strategies

  • Safety conscious road planning, design and engineering
  • Promoting vehicles with collision avoidance & injury mitigation systems
  • Deterring dangerous behaviour and ensuring compliance: education & enforcement
  • Managing speeds to crash survival levels
  • Fast and efficient emergency medical help, diagnosis and care

For more information on the Safe System, visit:
RoadSafe: The Safe System

RoadSafe

Week of Action: 17-21 October 2022

Project EDWARD is an immense commitment with road trips, production of the daily broadcasts, PR and extensive social media activities. Each year, a large number of companies partner with us to help with financial support and/or services.

If you would like to support Project EDWARD, please get in touch to discuss partnership opportunites.

GET INVOLVED

Highlights from our 2021 road trip

Week of action launched by Alison Hernandez, PCC Devon and Cornwall promoting Vision Zero in the South West

Ely – ‘Surround the Town’ with the Cambridgeshire & Peterborough Partnership as part of Vision Zero

Visit the Devon and Somerset Fire and Rescue training college

See how Scotland’s Traffic control centre contributes to road safety and Vision Zero

Chelmsford – Launch of the Essex Vision Zero road safety strategy

Manston – Launch of the Kent Vision Zero road safety strategy with HRH Prince Michael

Launching a new community speed watch initiative with Cleveland police

The first UK-wide National Safe Speed Day with police forces across the country

Promoting Operation Tramline – A collaboration between National Highways and the police

A visit to the Openreach driver training centre to look at vehicle checks and VR driver training

Road side vehicle checks with Dyfed-Powys police and PCC

A look at how HS2 promotes road safety to its entire supply chain