The UK’s biggest platform for showcasing
best practice in road safety
Project EDWARD, first run in 2016, was awarded a coveted Prince Michael International Road Safety Award in 2018.
“Project EDWARD continues to raise the profile of road safety, in particular the Safe System. Coming together in this way to highlight new road safety measures is innovative. I wish the team well for the week of action here in the UK. It will be a significant example of what can be done to reduce risks for road users over the world.”
HRH Prince Michael of Kent KCVO
“I am delighted to support this brilliant initiative to promote safety on our roads. While we know that the UK has some of the safest roads in the world, each life cut short on them is a tragedy and many deaths are sadly preventable. As we come out of the pandemic, we have an opportunity to redouble our efforts and I will continue to do everything I can to make our roads safer for everyone.”
Baroness Vere of Norbiton, Parliamentary Under-Secretary of State, Department for Transport
“I am fully supportive of Project EDWARD and National Safe Speeds Day. I welcome the efforts by members of the Project EDWARD team to highlight the benefits for all road users of understanding and choosing speeds that are legal and safe because we know lower speeds mean fewer road deaths.”
Chief Constable Jo Shiner, NPCC Roads Policing Portfolio holder
Project EDWARD (Every Day Without A Road Death) is the biggest platform for showcasing good practice in road safety in the UK. Managed by Projects Zero, it is backed by government, the emergency services, highways agencies, road safety organisations and British businesses. It promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.
The five components of the Safe System are:
- Safe Roads – Safety-conscious road planning, design and engineering
- Safe Vehicles – Promoting vehicles with collision avoidance & injury mitigation systems
- Safe Speeds – Managing speeds to crash survival levels
- Safe Road Users – Deterring dangerous behaviour and ensuring compliance: education & enforcement
- Post-Crash Response – Fast and efficient emergency medical help, diagnosis and care
In 2023, during a week of action that saw us cover over 3,000 miles, we reached almost 10 million Twitter users with over 42 million messages promoting the Changing Minds, Changing Behaviour campaign. Additionally, there were over 70 articles in online news publications – with a combined readership of 68 million.
This year will be our biggest yet as we transition towards making Project EDWARD a truly “Every Day” initiative.
We want to seek out replicable activity across different sectors and at many levels: national, regional, city, county and local. We will also play our part in investigating and disseminating the outcomes and achievements from recent Prince Michael International Road Safety Award winners, Road Safety Trust programmes and other specific initiatives. One specific area of focus will be on work-related road safety.
Year of Action: 2024
With a strategically-planned year-round programme of activity, guided by this year’s theme – Data-driven actions for safe mobility. The programme will involve members of the EDWARD team working with key partners to facilitate events, symposiums, webinars, discussions, podcast episodes and online activity… with the specific aim of sharing examples of evidence-led good practice that supports the Safe System.
If you would like to support Project EDWARD, please get in touch to discuss partnership opportunites.
2023 Campaign Review Report
#ProjectEDWARD 2023 was a huge success. You can download a summary of the campaign showing the huge reach achieved across social media, online news, radio and TV, as well as a full list of our partners, supporters and contributors. Our heartfelt thanks go to everyone who helped.