2021 Campaign Reach

Overview for 2022

The Project EDWARD week of action will take place from Monday 19th September to Sunday 25th September and be our most ambitious yet. The three legs of the road trip will criss-cross the country from Monday to Friday visiting the very best examples of road safety projects. Along the way, some of the most influential thought leaders in road safety will be invited to come along for the ride and join the team ‘on the road’ to share their insights and experience. In addition to the road trip stops, contributions will be coming in daily from all four corners of the United Kingdom as we feature projects from England, Wales, Scotland and Northern Ireland.

New for 2022

This year, we will be extending the road trip to a full seven days. As we head into the weekend of the 24th and 25th September, Project EDWARD will be featuring events focused on engaging motorcyclists including sports bikers, tourers, commuters and those engaged in the gig economy.

Webinars

Supporting the week of action will be a series of webinars each day with the country’s leading experts focusing on some of the most important road safety challenges.

Daily broadcasts

A professionally edited programme will be broadcast each evening containing highlights of each day’s activities.

Social Media

Throughout the day, progress reports featuring projects, partners and guests will be posted each day on the Project EDWARD social media channels to promote the evening broadcast.

In 2021, Project EDWARD posts achieved over 60 million impressions in the feeds of over 9 million social media users.

News Media

Campaign media packs will be produced for all partners and projects with hints and tips for making the most of your involvement in the 2022 campaign and engaging local news media. The Project EDWARD team will also be coordinating extensive PR activity at a national level.

PR activities during the 2021 week of action resulted in over 150 online news articles on national and regional websites, plus regional TV coverage on both BBC and ITV.