Project EDWARD (Every Day Without A Road Death) is the biggest platform for showcasing good practice in road safety in the UK. Managed by Projects Zero, it is backed by government, the emergency services, highways agencies, road safety organisations and British businesses. It promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.
In 2022, during a week of action that saw us cover over 3,000 miles, we reached almost 10 million Twitter users with over 42 million messages promoting the Changing Minds, Changing Behaviour campaign. Additionally, there were over 70 articles in online news publications – with a combined readership of 68 million.
This year will be our biggest yet. During the 2023 week of action, we will be sharing good practice from around the four nations of the UK to inspire everyone to learn from what has been shown to work.
Our aim is to provide a platform that showcases some of the best work being done around the country to promote:
» Safe Roads
» Safe Vehicles
» Safe Speeds
» Safe Road Users
» Post-Crash Response
The theme for 2023 is Safer Mobility, Everyone’s Responsibility.