The UK’s biggest platform for showcasing
best practice in road safety


Project EDWARD, first run in 2016, was awarded a coveted Prince Michael International Road Safety Award in 2018.

Prince Michael

“Project EDWARD continues to raise the profile of road safety, in particular the Safe System. Coming together in this way to highlight new road safety measures is innovative. I wish the team well for the week of action here in the UK. It will be a significant example of what can be done to reduce risks for road users over the world.”

HRH Prince Michael of Kent KCVO

Baroness Vere

“I am delighted to support this brilliant initiative to promote safety on our roads. While we know that the UK has some of the safest roads in the world, each life cut short on them is a tragedy and many deaths are sadly preventable. As we come out of the pandemic, we have an opportunity to redouble our efforts and I will continue to do everything I can to make our roads safer for everyone.”

Baroness Vere of Norbiton, Parliamentary Under-Secretary of State, Department for Transport

CC Jo Shiner

“I am fully supportive of Project EDWARD and National Safe Speeds Day. I welcome the efforts by members of the Project EDWARD team to highlight the benefits for all road users of understanding and choosing speeds that are legal and safe because we know lower speeds mean fewer road deaths.”

Chief Constable Jo Shiner, NPCC Roads Policing Portfolio holder

Project EDWARD (Every Day Without A Road Death) is the biggest platform for showcasing good practice in road safety in the UK. Managed by Projects Zero, it is backed by government, the emergency services, highways agencies, road safety organisations and British businesses. It promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

In 2022, during a week of action that saw us cover over 3,000 miles, we reached almost 10 million Twitter users with over 42 million messages promoting the Changing Minds, Changing Behaviour campaign. Additionally, there were over 70 articles in online news publications – with a combined readership of 68 million.

This year will be our biggest yet. During the 2023 week of action, we will be sharing good practice from around the four nations of the UK to inspire everyone to learn from what has been shown to work.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:

» Safe Roads
» Safe Vehicles
» Safe Speeds
» Safe Road Users
» Post-Crash Response

The theme for 2023 is Safer Mobility, Everyone’s Responsibility.

The five components of the Safe System are:

  • Safe Roads – Safety-conscious road planning, design and engineering
  • Safe Vehicles – Promoting vehicles with collision avoidance & injury mitigation systems
  • Safe Speeds – Managing speeds to crash survival levels 
  • Safe Road Users – Deterring dangerous behaviour and ensuring compliance: education & enforcement
  • Post-Crash Response – Fast and efficient emergency medical help, diagnosis and care

For more information on the Safe System, visit:
RoadSafe: The Safe System


Week of Action: 15-19 May 2023

Project EDWARD is an immense commitment with road trips, production of the daily broadcasts, PR and extensive social media activities. Each year, a large number of companies partner with us to help with financial support and/or services.

If you would like to support Project EDWARD, please get in touch to discuss partnership opportunites.

2022 Campaign Review Report

#ProjectEDWARD 2022 was a huge success. You can download a summary of the campaign showing the huge reach achieved across social media, online news, radio and TV, as well as a full list of our partners, supporters and contributors. Our heartfelt thanks go to everyone who helped.