In the third edition of Project EDWARD Goes Global, host Harrison Keasey speaks with Thomas Edelmann, founder of Road Safety UAE, a platform dedicated to raising awareness and accountability on the nation’s roads.
With over a decade of impact, Thomas shares how evidence-based research, media collaboration, and partnerships with government and industry have helped drive major progress, including the introduction of the UAE’s holistic seatbelt law.
The discussion explores the power of data, corporate responsibility, and education in building a lasting safety culture in a diverse, fast-growing country. From tackling distracted driving to shaping safer habits among young motorists, this episode highlights how passion, persistence, and collaboration can truly save lives.
