The UK’s biggest platform for showcasing
best practice in road safety
Project EDWARD (Every Day Without A Road Death) is the biggest platform for showcasing good practice in road safety in the UK. Founded in 2016 as an annual event led by Police, Project EDWARD has grown into a year-round programme backed by government, the emergency services, highways agencies, road safety organisations and British businesses.
The campaign promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.
The five components of the Safe System are:
- Safe Roads – Safety-conscious road planning, design and engineering
- Safe Vehicles – Promoting vehicles with collision avoidance & injury mitigation systems
- Safe Speeds – Managing speeds to crash survival levels
- Safe Road Users – Deterring dangerous behaviour and ensuring compliance: education & enforcement
- Post-Crash Response – Fast and efficient emergency medical help, diagnosis and care
In 2023, during a week of action that saw us cover over 3,000 miles, we reached almost 10 million Twitter users with over 42 million messages promoting the Changing Minds, Changing Behaviour campaign. Additionally, there were over 70 articles in online news publications – with a combined readership of 68 million.
This year will be our biggest yet as we transition towards making Project EDWARD a truly “Every Day” initiative.
We want to seek out replicable activity across different sectors and at many levels: national, regional, city, county and local. We will also play our part in investigating and disseminating the outcomes and achievements from recent Prince Michael International Road Safety Award winners, Road Safety Trust programmes and other specific initiatives. With around a third of all incidents thought to involve someone driving for work at the time, a key area of focus will be on work-related road safety.
Project EDWARD is run in collaboration with ARRM, the Association for Road Risk Management (Registered Charity 1054640, established 1965) opening up a vast national network of road safety professionals including policy makers, regulators, academics, enforcement agencies and those responsible for work-related driver safety in both the private and public sectors.
Year of Action: 2024
With a strategically-planned year-round programme of activity, guided by this year’s theme – Data-driven actions for safe mobility. The programme will involve the Project EDWARD team working with key partners to facilitate events, symposiums, webinars, discussions, podcast episodes and online activity… with the specific aim of sharing examples of evidence-led good practice that supports the Safe System.
If you would like to support Project EDWARD, please get in touch to discuss partnership opportunities.
