Project EDWARD goes global starting with South Africa. Harrison Keasey takes the reigns as he’s joined by Alida Venter, founder of Drive More Safely, who shares her personal journey into road safety activism after the tragic loss of her son in a road crash.
Alida explains how that moment led to the creation of her non-profit organisation, which has worked tirelessly for nearly two decades to reduce fatalities, support bereaved families, and advocate for safer driving.
The discussion explores the unique challenges South Africa faces, from high fatality rates and dangerous driving behaviours to the lack of resources in rural communities. Alida highlights how international collaboration through Project EDWARD is helping to inspire change and why community-driven campaigns, even small ones, can make a real difference. Her message is clear: responsibility begins behind the wheel, and every individual has the power to save lives.
Drive More Safely – Road Safety Education, Campaigns & Activism
