Project EDWARD – Every Day Without A Road Death: launches with its most ambitious full week of events to promote road safety, starting on Monday 15 May.
Project EDWARD is backed by the government, the emergency services, highways agencies, road safety organisations and British businesses and promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury. This year’s theme as chosen by its supporters is: Safer Mobility, Everyone’s Responsibility.
We will be focused on how to get all stakeholders to think about their role when it comes to supporting the Safe System approach. The safe system approach focuses on designing roads, vehicles, speeds, and behaviors that work together to reduce the likelihood and severity of crashes. This includes strategies such as:
- Safe roads and roadsides: Roads and roadsides are designed to reduce the risk of crashes and minimize the severity of any crashes that do occur. This can involve measures such as separating different types of traffic, providing safe spaces for pedestrians and cyclists, and reducing speed limits.
- Safe vehicles: Vehicles are designed to protect occupants and other road users in the event of a crash. This can involve measures such as electronic stability control, advanced braking systems, and side impact protection.
- Safe speeds: Speed limits are set to ensure that vehicles are traveling at safe speeds for the road environment. This can involve measures such as speed cameras, road markings, and road design.
- Safe road users: Road users are educated and encouraged to behave safely on the road. This can involve measures such as driver education and training, public awareness campaigns, and enforcement of traffic laws.
- Post-Crash Response: It is important to respond quickly and effectively to crashes to minimise the harm caused. This can involve measures such as providing emergency medical care, clearing the road quickly, and investigating the causes of the crash to prevent similar incidents from happening in the future.
Week of Action – Road Trip
The Project EDWARD week of action will take place from Monday 15th May to Friday 19th May to coincide with the United Nations Global Road Safety Week.
The three legs of the road trip will criss-cross the country from Monday to Friday visiting the very best examples of road safety projects. Along the way, some of the most influential thought leaders in road safety will be invited to come along for the ride and join the team ‘on the road’ to share their insights and experience. In addition to the road trip stops, contributions will be coming in daily from all four corners of the United Kingdom as we feature projects from England, Wales, Scotland and Northern Ireland.
A parliamentary reception will be held in the Palace of Westminster on Monday 11th December for sponsors, partners, contributors and stakeholders.
New for 2023 – Project EDWARD [Bike]
This year, we will have a specific focus on the riders of powered 2-wheelers. As we lead up to the week of action in May, Project EDWARD will be featuring events focused on engaging motorcyclists including sports bikers, tourers, commuters and those engaged in the gig economy. Additionally, motorcycle-related content will also feature during the weekday activity.