A Discussion on Rural Road Risk

Why do rural roads remain disproportionately high-risk? How can vehicle-activated warning signs, bend and junction alerts and data-led deployment reduce casualties without major civil engineering? Westcotec’s rural warning technology and remotely-managed signs can be used to show how local authorities can respond quickly to emerging risk. Sign up and play your part in the conversation.

Chris Spinks is Managing Director of Westcotec, a Norfolk-based, employee-owned company specialising in the design, manufacture and installation of intelligent traffic safety and smart city equipment. He joined Westcotec’s sales team in 2016 after a 30-year policing career with Norfolk and Suffolk Constabularies, where he reached the rank of Chief Inspector and headed Roads Policing and Firearms Operations. Chris became Managing Director in 2018, overseeing the company’s transition to employee ownership and subsequent growth. He also serves on the Norfolk Chambers of Commerce board.